The magazine Town & Country recently featured Cecile Dominguez-Yujuico ’04 for her work as CEO of Evident Communications, an integrated marketing and public relations agency, which led Dominguez-Yujuico to be honored as one of Campaign Asia’s Women to Watch for 2018.
In five years, Evident Communications has grown from a group of three to a team of 22 individuals. The company has four focus areas: digital marketing, public relations, advocacy and data and insights.
Dominguez-Yujuico, who grew up in Mindanao, Philippines, was also recently named by the retail brand Uniqlo as one of its 10 game-changing Future Heroes.
The magazine wrote that Evident Communications has an “unusual focus on social impact. While many traditional agencies will collaborate with Non-Government Offices for Corporate Social Responsibility work, [Dominguez-Yujuico] has built a separate business unit founded on Evident’s NGO work. Not bad for the ‘agency outsider’ that she is.”
“I came into communications from a very grassroots experience,” she told the magazine. “It wasn’t about selling products or communicating for a brand but about building relationships with key stakeholders on behalf of a company and managing community relations."